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The Facts

Properties are bought by individuals, not sold by agents. The idea that agents “sell” properties is misleading. Agents primarily act as promoters, putting properties in front of potential buyers. Given this understanding, if you can successfully promote your property to buyers without an agent, why would you waste money paying for one?

The real estate industry may lead you to believe that selling a property is a complex task, something that can’t be done independently. However, as a “Private Seller” with our support, you can put your property in front of the same buyers that an agent would and save thousands of dollars in commissions.

It’s essential to remember the following:

  1. No one buys a property based on who’s selling it.
  2. No one buys a property they don’t like unless the property is significantly under-priced (making it appealing to almost anyone).
  3. The buyer who’s willing to pay the most will be the one who likes it the most (loves it).
  4. You can’t convince (negotiate) someone to spend more money than they have access to.

“Private Seller” was created by property experts who have been witnessing the continued decline of the real estate industry, which now primarily focuses on agent self-promotion, using your advertising money to fund this obsession.

What’s astonishing is that despite their self-promotion, they all employ the same methods as all other agents to sell properties. No one can do anything different.

While an agent may find a buyer for your property through advertising, you, as a private seller, can attract that same buyer.

Sellers are often manipulated and pressured into accepting lower sale prices than desired because the agency and agent are more interested in a quick commission than investing the time required to find the best buyer. As a private seller, you hold all the power, so you can do what suits you.

We encourage you to test our services. Read our “Lies Agents Tell” page, interview various agencies, and ask what more they can do to sell your property compared to what you can now do “commission-free as a Private Seller.”

We will equip you with all of the tools you need to present your property as effectively and as professionally as any agency.